AUTHORS are having to adapt and adjust with reader demands. That means you have to get tighter on delivering a book that is ‘on point’ with modern readers.
But this comes more into play in the packaging and selling
Who writes all those tight, clever blurbs and teasers that make you buy a book – or watch a movie? You do! Yes you, the author, delivers all the copy – teasers, blurbs, loglines, summaries. No big PR team. No clever copywriters. You.
You even do your own author interview for the publisher – I kid you not.
Publishers will send you a long author interview questionnaire and you have to fill it in and write your PR copy.
So, here’s a test. I want you to take your book and ‘Netflix it.’
Here’s what to do:
1.State your genre
2.Three words that convey the feeling / elements / sub-genre
3.Max 25 words to describe it.
I have given you some examples below:
The Firm (John Grisham)
Slick. Suspenseful. Mastery
When a Harvard Law School grad joins a prestigious firm, he ignores the warning of his wife, who fears the lucrative deal may be too good to be true
The Da Vinci Code (Dan Brown)
Suspenseful. Exciting. Mystery
Mysterious murder. Iconic artwork. Cryptic clues. And a professor trying to unmask centuries of secrets and deception.
Controversial. Provocative. Investigative
Passionate about ocean life, a filmmaker sets out to document the harm that humans do to marine species – and uncovers alarming global corruption.
Eat Pray Love (Elizabeth Gilbert)
Sentimental. Romantic. Drama
After deciding to reshape her life after divorce, Liz travels around the world in search of good food, spirituality and true love
The Trial of the Chicago 7
Courtroom real life drama
Witty. Political. Controversial.
An unpopular war. A massive protest. A violent clash. They hit the streets to fight for justice. In court, they’ll make history
A Life on our Planet (David Attenborough)
Intimate. Science and Nature. Inspiring.
Rainforests cleared. Species lost. Earth imperiled by climate change. But he knows what we must do to save the planet.
The Notebook (Nicholas Sparks)
Swoonworthy. Intimate. Emotional
Two young lovers are torn apart by war and class differences in the 1940s
Gone Girl (Gillian Flynn)
Slow burn. Dark. Psychological.
His marriage crumbling, Nick comes home one day to find his wife has vanished. As the police turn up the heat, shocking truths come to light.
Yours in writing,