Book publishing is an old and complex industry. It is both timeless and on-trend. I have been contacted this week by a few publishers looking for ‘new books that speak to the new climate’. They want books that can come out fast and that help people to navigate or find a new way (after lockdown).
Publishers do love to move fast and capture the zeitgeist. They are all looking for the wildfire book that sells 100,000 copies in a few months and pays all the bills.
But, truly, deeply, most publishers are looking for books that can sit on a shelf for many years. They want timeless over trendy. Or at least they want a good mix in their imprint.
They want books that sell and sell and sell. Big sales accrue over time. Look at the '20 bestselling books ever' list below. Some of these books have been selling for hundreds of years – and they still sell.