Why isn't it selling? Who should be making it sell? Why isn't the publisher doing more? Why are there only three copies at the bookshop and no front of house display?
Very few publishing houses are going to constantly promote you and your book. But the good news is, this is where you can make the critical difference. That means that you have to build an audience for your book.
Publishers and designers can make some real mistakes!
Sarah Bullen is a writing coach, literary agent and book editor. She coaches writers on how to become authors and how to write to get published.