Think of your back cover blurb like a movie trailer. There is a good reason movie trailers are not made by the writer.
It’s so hard as writer to think of your book as a product. It feel like an oversell and a bit awkward to hype it so much right?
Not true. This tight piece of writing needs to be SO crafted and SO clever. It also needs to make your book seem dramatic and desperately exciting (far more than it really is). Look, no book – or movie – can sustain that level of excitement for the entire length and readers get that.
But, unlike the movies, nobody is going to write this but you. Think of it as a technical exercise in copywriting.
I recommend you write this at any point – even before you start – because a good blurb means you have a tight story idea. Write a few and get friends to give you feedback.
Here are your 6 essential steps and some examples of how to pull it all together, by writing coach Sarah Bullen.