Writing for Business Workshop
If you are in a marketing position in business, run your own media or you’re working in a competitive industry, you need to master writing for business. This intensive one-day workshop will show you how to connect and write in a way that speaks to your particular audience (or clients)
We will teach you the secrets to writing blogs, newsletters or written communications that people actually read.
Social media and the internet gives you access to readers and clients in a far more immediate way than traditional channels. But it also allows potential clients to find your competitors, research options and compare notes. So how do you create a unique voice and connect to your market?
Blogging, or writing longer format allow you a space to connect with prospects and convert them into sales or a community using stories and engaging ideas more than just sales channels. This course will teach you the fundamentals of what makes writing engaging.
Strategic and smart writing for business is a great method to increase your search engine ranking.
This one-day intensive workshop is very interactive as we work on your business needs.
Learn how to educate, inform and inspire web browsers to convert them into new inquires and clients.
YOU WILL LEARN
Why is your reader so important
Understand what information people are looking for
Get inside the heads of your target market
Finding a topic, hook and angle
What makes a good story vs a flat story
The basics of structuring a story - journalism basics
Brainstorm topics for your own business
Learn how to write clickable headlines
Quick editing tips
Add some flair and your own voice
Do's and don't of corporate communications in the digital works
Communication disasters and how to avoid them
How to take this skill into other areas of your business, including emails and email newsletters, marketing copy and sales page writing.
You’ll leave the course with almost 6 months’ of blog topics, headlines and outlines to get stuck into.
All our workshops are very interactive and blend creativity with some serious business tools. Sarah will take you through writing exercises, brainstorming, learning about good English and the craft of writing, practising techniques. But you will also work on your own ideas and start to develop them with feedback and advice. We'll look at blogs, what works and where you can use some of these ideas.
WHO IS THIS COURSE FOR?
This course works for anyone who is involved in contributing to the website or corporate communications. You could be a small business owner, entrepreneurs who need to know the latest strategies to build their business online.
WHAT LEVEL OF EXPERTISE DO I NEED?
This course assumes you are computer literate and have a knowledge of the internet, FB. You do not have to be technical but a knowledge of websites and internet is expected.